“By the pricking of my thumbs”

A single line from Shakespeare’s Macbeth, laid out inside of a Neatline exhibit with each successive word geometrically enveloped inside of the last – read the line by zooming “inward” or “downward” towards the end of the line. This was one of those fun cases where the interaction design ended up having an unintended parity with the content – it feels like descending down towards hell, or something, which fits well with the line. I’ve spent a lot of time recently thinking about experimental reading interfaces, and this was an early experiment with mixing poetry with the deep zooming capabilities of digital mapping technologies.

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